4 Highlights: Veeam 2022 Salesforce Protection Trends Report

Aaron Kozak November 23, 2022 0 Comments

In the summer of 2022, an independent research firm completed a survey of 800 unbiased IT leaders regarding their involvement with protecting their Salesforce data. The result of the survey was Veeam’s 2022 Salesforce Protection Trends Report. In today’s blog, the experts at Prodatix are breaking down the 4 takeaways from the report we found the most interesting and useful.  


Human error is the number one reason to back up Salesforce.


We spend a lot of time talking about human error at Prodatix, and there’s a good reason for that. It’s the number one cause of ransomware attacks. Therefore, it should come as no surprise that human error was by far the most significant concern of survey respondents. In fact, 55% of respondents list some type of human error as their primary concern regarding their organization’s Salesforce data. However, human error is also easily preventable. Here are 5 simple things your organization can do to help prevent human errors. 

Related post: 4 simple ways to prevent human errors that can lead to cybersecurity attacks 


46% of organizations don’t retain Salesforce data for at least 6 months.


Even though most organizations have data retention mandates starting at a minimum of 3 years, 46% of survey respondents reported that they don’t back up their data for even 6 months. This means a lot of companies are in jeopardy of losing large amounts of contacts, which could be devastating for their sales team and their bottom line. 

When it comes to protecting your company from ransomware, the best offense is a good defense. Don’t wait until you’ve had a data breach to take your data protection seriously. Request a free Veeam trial today!

Nearly half of organizations couldn’t restore their Salesforce data within the same business day.


Time is money, and when a company doesn’t have access to its data, that downtime can cost you sales. Less than half of the respondents felt confident that they could restore even 100 Salesforce accounts within the same business day as a data loss event. You worked hard for those leads, you don’t want to risk losing them. 


Organizations should designate a Salesforce backup person.


Oftentimes it takes a data loss incident for companies to realize that there was not a designated person in charge of backing up and managing Salesforce data. This makes recovering lost Salesforce data more difficult. And sometimes, it means there’s no chance of recovering the lost data. 

Get ahead of data loss by designating a person to be in charge of Salesforce data backup. Then, if the worst-case scenario does happen, you’ll have a plan in place, which should help you get back up and running quickly. 


Prodatix is an expert in Salesforce data backup.


Does your company use Salesforce? Don’t risk losing your valuable sales leads and other data. Contact us online or give us a call today for a free consultation.

AboutAaron Kozak